FOODIVAL Makes Its Grand Debut in East Malaysia at SIFEX 2025: Revolutionizing F&B Operations with Smart Procurement Solutions
- Foodival Malaysia
- May 5
- 2 min read
We are proud to announce that FOODIVAL, Malaysia's leading AI-powered F&B Procurement & Cost Control System, has successfully made its East Malaysian debut at the Sabah International Food Expo (SIFEX) 2025! The exhibition was officially inaugurated by The Honorable YB Datuk Phoong Jin Zhe, Minister of Industrial Development and Entrepreneurship of Sabah, marking a significant milestone for the F&B industry in East Malaysia.
SIFEX 2025 held physically from 25th to 27th April 2025, brought together restaurant owners, hoteliers, caterers, and food industry professionals from across Sabah and beyond. As first-time exhibitors in East Malaysia, we were thrilled to introduce FOODIVAL's cutting-edge solutions to a market eager for digital transformation in food procurement and cost management.
East Malaysia’s F&B sector is booming, with Kota Kinabalu, Kuching, and Miri emerging as key culinary hubs. However, many businesses still rely on manual processes, paper-based ordering, and guesswork in inventory management—leading to food waste, inconsistent pricing, and shrinking profit margins.
FOODIVAL was designed to solve these exact challenges. Our platform empowers F&B businesses with:
✔ Automated procurement to eliminate human errors
✔ Real-time cost tracking to prevent overspending
✔ Smart inventory management to reduce waste
✔ Supplier performance analytics to negotiate better deals
✔ AI-driven insights for menu profitability optimization
At SIFEX, we saw firsthand how these features resonated with East Malaysian businesses—proving that the region is ready for a digital transformation in F&B operations.
Key Highlights from Our SIFEX 2025 Participation
1. Overwhelming Response from Local F&B Businesses
From small warungs to luxury resorts, the interest in FOODIVAL was incredible. Many visitors shared their struggles with:
✔ Manual stock-taking leading to shortages or over-ordering
✔ Lack of visibility into food cost percentages
✔ Difficulty comparing supplier prices to get the best deals
Our team conducted live demos, showing how FOODIVAL automates 80% of procurement tasks while providing real-time cost analytics—helping businesses save up to 20% on food costs.
2. Success Stories from Early Adopters
While FOODIVAL is new to East Malaysia, we showcased case studies from our existing FOODIVAL users from F&B that have:
✔ Reduced food waste by 30% with smart expiry date tracking
✔ Cut procurement time by 50% with automated purchase orders
✔ Improved profit margins by 15% with predictive analytics tools
These real-world examples helped attendees visualize how FOODIVAL could work for their own businesses.
3. Strong Interest from Hotels & Chain Restaurants
A major takeaway from SIFEX 2025 was the demand from multi-location F&B operators. Hotels, cafe chains, and catering services loved FOODIVAL’s centralized dashboard, which allows them to:
✔ Monitor inventory across branches
✔ Standardize procurement processes
✔ Analyze spending trends company-wide
Join the F&B Digital Revolution!
SIFEX 2025 has proven that Sabah’s F&B sector is ready for smarter, data-driven operations—and FOODIVAL is proud to lead this transformation. From the enthusiastic responses at our booth to the meaningful conversations with industry leaders, one thing is clear: the future of F&B in East Malaysia is digital, efficient, and profit-optimized.
To all who visited us: Thank you for trusting FOODIVAL to be your partner in growth. For those just discovering us—it’s not too late to join the revolution!
🚀 Let’s build a more profitable, waste-free F&B industry together. Schedule your free demo today!
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